Fractional CROs · Revenue Operators
We Build Revenue.
We Don't Just
Talk About It.
50+ years leading healthcare sales organizations. We become your executive sales team, build predictable revenue, and leave behind a repeatable growth engine.
Daniel McGraw & Tony Incardona
Managing Partners · Operators, not advisors
Our leadership has generated hundreds of millions in enterprise healthcare revenue across North America and Europe.
The Difference
We don't consult.
We execute.
Most firms send a deck and a recommendation. We take the seat, own the number, and run the play. When we leave, the engine is yours.
- Becomeyour CRO
- Buildyour sales organization
- Recruitthe right operators
- Coachyour team weekly
- Closeenterprise deals
- Installrepeatable process
- Createaccountability
- Leave behinda growth engine
What We Own
The metrics a CEO
should actually see.
We run the revenue org against a live executive scorecard — not slides. Every number below is instrumented from week one.
KPI
Pipeline Health
KPI
Forecast Accuracy
KPI
Win Rate
KPI
Sales Cycle
KPI
CAC
KPI
LTV
KPI
Revenue / Rep
KPI
Quota Attainment
KPI
Exec Scorecard
The Transformation
CEOs recognize themselves
in the "before."
Before
- No qualified pipeline
- No CRM discipline
- Inconsistent forecasting
- Founder selling everything
- Ad-hoc comp plans
- No operating cadence
After
- Predictable pipeline
- Repeatable sales playbook
- Weekly operating cadence
- Professional sales leadership
- Aligned comp & quota
- Board-ready revenue reporting
Exactly What Happens
The 90-Day
Revenue Sprint.
No mystery. From day one to day ninety, buyers know exactly what they're purchasing and what will be true when we're done.
01
Week 1
Executive Assessment
02
Week 2
Pipeline Review
03
Week 3
Sales Team Evaluation
04
Week 4
Compensation Plan
05
Week 5
Messaging & Positioning
06
Week 6
CRM & Data Hygiene
07
Week 7
ICP & Territory
08
Week 8
Playbook Build
09
Week 9
Enablement & Coaching
10
Week 10
Forecast Cadence
11
Week 11
Pipeline Acceleration
12
Week 12
90-Day Board Readout
AI + Human Execution
AI accelerates revenue.
Operators deliver results.
AI helps with
- Prospecting & signal
- CRM hygiene & enrichment
- Forecasting models
- Outreach sequencing
- Marketing automation
Operators still
- Building trust
- Negotiating enterprise deals
- Coaching sales leaders
- Closing complex sales
- Leading organizations
50+
Years combined executive experience
100+
Organizations supported
$1B+
Revenue impact created
Multi-
Continent leadership
Tools For Executives
See the impact
before we meet.
Interactive Growth Assessment
Answer six questions about your ARR, pipeline, forecast accuracy, and team. Get a Growth Score out of 100 and a diagnostic of where to intervene first.
AI Growth Simulator
Move the sliders — hire reps, lift conversion, shorten the cycle, expand deal size. See the annual revenue and pipeline impact instantly.
Meet The Operators
Not biographies.
Outcomes.
Managing Partner
Daniel McGraw
- Enterprise Sales
- CRO Leadership
- Healthcare
- Global Operations
Managing Partner
Tony Incardona
- Revenue Operations
- GTM
- Scaling Organizations
- M&A
Executive Resources
Take something
useful with you.
Playbooks, diagnostics, and templates our operators use inside real engagements. Free — request access and we'll send them.
Speak with a Fractional CRO.
Thirty minutes. One call. We'll pressure-test your revenue engine and tell you honestly whether we can help — or whether you don't need us.
Build revenue faster
With less execution risk
With senior operators
That leave an engine behind